Tuesday, December 15, 2009

Are You Wasting Your Time and Money Buying Leads?

I’ve seen a rather disturbing trend in the training that some people are passing down to their referrals. Not just in NPN but all over the place.. No wonder people are getting frustrated. It’s difficult to keep up the enthusiasm when your sponsor is giving you mis-information on the best ways to promote your business online.

Have you ever been advised to do this:

“After joining my program under me…”
Step 1. Go buy some leads
Step 2. Import them into an autoresponder
Step 3. Sit back and wait for the money to come in
Step 4. Goto step #1.

Honestly those were the same instructions (more or less) that I saw yesterday being sent to someone’s downline as a “how to make money online” message. Sheesh! Either the sponsor is the one selling the leads, or they’ve been told the same thing from THEIR upline sponsor and are just passing it along. Giving out those instructions to a new marketer is sort of like saying “Start with the most inefficient and costly marketing method, then do nothing and hope it works, then do it again”. On the positive side, it sure looks easy to do. In reality, it doesn’t work like that and you’ll quit if you try and do it. DON’T FALL FOR IT!

The problem is the “shortcut mentality” that is out there that dictates that since you need leads to build your business, it’s better to skip the steps of actually generating leads and go right to the followup. What you might not realize is that it’s actually NOT a shortcut. It’s actually faster, cheaper, and more profitable to do it the right way.

Yes, emailing to bulk leads can have a place in your marketing plan but you need to know a bit more about it before you can just go at it. Point being you should NOT be importing leads as your MAIN method of generating leads for your business. Here’s why..

There are many variables that come into play with regards to blasting emails to leads lists that you have purchased.

1. Lead quality – exclusiveness, age, country, origin etc.
2. Outgoing letters / subject lines / spam trigger words
3. Quantity of leads
4. Consistancy of mailings
5. etc..

One of the complaints I’ve had about email blasting is “I’ve imported 10,000 leads into your mailer and haven’t had one single signup. What’s going on?”

My answer: “Because you’ve only imported 10,000 leads and your leads are probably crap.”

Any time you’re dealing with “bulk” anything (leads,traffic,signups,clicks..), you need to keep in mind the number 1,000,000 (yes one million). That is how many leads you’d need to blast to in order to have any idea of the quality of those leads and the quality of your email campaigns. I guess the point here is that importing and blasting emails to people that probably don’t want to hear from you is not a very efficient way of advertising anything. It is “a” way of advertising, but shouldn’t be “the” way in your overall marketing strategy.

As a side note. A few months ago I spoke on the phone to an online marketer that ONLY does bulk email to generate her income. She was sending around 1.2 MILLION emails PER DAY through various email servers that she was paying for herself, to leads she was purchasing herself. She told me she was barely earning a full time income and she was now earning half of what she was earning a year ago, doing the same thing. Sound like fun?

Fact: Your money would be better spent in other kinds of advertising.

I’ll give you an example. Generally speaking, in this industry you should aim to spend between $1 and $2 per generated lead. A “generated lead” would be (in our case) someone that enters their name into one of your NPN capture pages as a double opt-in lead. These leads would be generated from your own advertising.

So… If you bought 10,000 leads at 1cent per lead (which is really cheap) you would have spent $100. Out of those 10,000 you might get a couple people that say they might be interested in your opp. Maybe you won’t get any. A percentage of those leads will never see your email due to spam blocking, and a percentage will bounce back as undeliverable. To get to the $1-$2 per lead point, you would need to get 100 of those leads to optin to your capture page. I’m sorry but with cheap leads, that will not happen. Period. You’ve just wasted $100 and the time it took you to find, purchase, and to import the leads. This is where the frustration and the blame game starts kicking in.

So what’s your solution?

Answer: solo ezine ads, safelist ads, traffic exchange hits.

First off, what am I talking about here..

What is an “ezine”? An ezine, is, essentially, an “electronic” magazine. What exactly does that mean? Like a magazine, an ezine is something you subscribe to and it is “delivered” to you via email (ie. not spam). The beauty of an ezine lies in the fact that you receive articles, information and more, “specifically” on the topics that interest you. The owners of these ezines often sell advertisements either in the newsletters themselves, or as “solo” ads sent to their entire ezine database.

What is a “safelist”? A safe list is an email list you can join for free, and in return for joining you are allowed to email out to the entire list of members that join. Usually most safelists have different levels of memberships you can join at, and each different level will allow you to email more members more often. The best type of safelist to join is a ‘credit-based’ safelist. In this case the members would need to earn their mailings, racking up credits by clicking email ads from the other members. Most safelists sell ad credits as well which can save you from clicking all day.

What is a “traffic exchange”? A traffic exchange is similar to a credit-based safelist except that to earn credits you would be viewing other people’s websites for a determined amount of time (usually 15-30) seconds. Traffic exchanges will also sell you credits which would allow you to avoid having to click on other people’s websites all day to earn credits.

Now, for your $100 that you wasted on leads, you could have put out a number of targeted solo ads to probably thousands of people. And remember that these people are already expecting to receive emails like yours since they’re already active and in the same industry as you (The leads you bought are not). You would use your ezine ads to direct prospects to your NPN capture pages (or your own capture pages) where they would opt in and become generated leads.

The same can be said about safelists ads, and traffic exchange credits.

As I said above, you should aim to spend between $1-$2 per lead. So if you purchase an ezine ad for $20, a good return on your investment would be 10-20 leads that signed up through your capture page. You may get less, you may get more. If you don’t get as many as you’d like, change your ad, change your subject line and run it again. Use the NPN Ad-Tracker to see where your leads are coming from. Re-run what works, don’t run what doesn’t work. DON’T take your next $20 and buy leads. Remember that an ad that doesn’t work in one ezine, may work wonders in another ezine. Test, test, test. It’s what successful marketers do.

Basically, you will get more out of placing these types of ads than you would EVER get in buying and blasting to leads lists. I guarantee it. And it will even take up less of your time, and less of your money – which sounds good to me. We all want to make more money, perhaps we should do it the right way?

Have a great day.

And please please please don’t pass information to your downlines just because your sponsor sent it to you – unless they are actually using it and actually making money with that information.


P.S. The guy you bought the leads from has already made more money from those leads than you will, just by selling them to you.

Feel free to COMMENT below..

Visit Global NPN right NOW.

Exact Money Making Formula!!!

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How do I -
Make the Most Amount of Money…
In the least amount of time...
With the least amount of effort...
With the least amount of investment?

Is this the questions you always asked when it comes to Making Money On-line or Off-line??
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If you’re the type of person who believes in the power of the Internet for making money, then it’s not going to be a stretch to imagine making as little as $200 dollars a day online.

Sounds too good to be true?

If you want to make that kind of money, you can, and it's really simple to do.
But what I'm not doing right now is telling you that this is an effortless way to make millions - that would be a bold faced lie - and what we call in the ethical world of real business a "Get Rich Quick Scheme". This is absolutely NOT a get rich quick scheme - because this takes some real effort on your part, and even then, it's not perfect for everyone.

Some will succeeed, and will build themselves a system that lets them generate income with the push of a button every day. Others will try and fail, but the most worrying fact is that most people won't even try.

If you're the type of person who believes that all you have to do is buy something and your problems will go away magically, then please, leave this page now and go check yourself into a mental hospital, because that's crazy.


Here what you need to understand, it’s the basic fundamental that you really need to understand, and the different between you making 100 thousands dollar a month or not making hardly anything and in most cases not even making a dime. Now here what the fundamental is, and by the way you need to pay attention on this, because some people just don’t get this, and if you don’t get it, it's almost impossible to make huge amounts of money on-line or even off-line

Let say your goal is to make 10 thousand a month, 20 thousand or even 200 grand a month, now that’s a good goal but if that what your focus on, you will never do it, never…

You need to know how to make your first $100 bucks. You see, if you can’t make a 100 dollar, than there is absolutely no way, you somehow magically just start making 20 grand a month. Does that make a good sense to you when you think about it? People think that somehow magically they just start making 20 or 30 thousand dollars a month and the rest is history.

Here what you need to do! You take a certain amount of money which is your CODB, “cost of doing business”, and use that money to turn it into more money and then just keep "Duplicating" the process. Does that just make a good sense, if you use this basic concept, you can be making however much money you want to make, period.

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I figure anyone who works with me is just like my partner so I show them everything.

Cause most people DON’T UNDERSTAND HOW to Make Money online.

When most people look at something, they look at it backwards when it comes to Making Money, and I don’t know why that is, but they just do.

The first thing they think of is, How much is this going to cost me, instead of thinking.. How much can I make from this

I think we're all trained to look at stuff like that and that's why you always hear that rich people think a little different than most people.

Let me give you an example,
A Person who doesn’t have a lot of money look at something and automatically think "How much does this going to cost me". A Rich person looks at the same thing and think "How much I going to make from this" and believe me -> That little subtle difference is the difference between being Mega Wealthy and joining the absolute Rich or remaining a person who is always searching and looking for money. And remember, all those rich people didn't start out rich, but how the rich looked at thing a little different that give them the edge.

Now you can start thinking about "How much can I make?" versus "How much does this going to cost me" and then I think it’s a part of nature, when we start making a lot of money, we want to help all the people around us to start making a lot of money too.

Remember the basic fundamental and start thinking big..

Please give it an honest effort, you will not be disappointed and will be very glad you did when it starts to work. Be creative. Remember, all you're going to be out of pocket is about the cost of a couple of coffees with the opportunity of banking thousands of dollars into your account! Take the smallest risk of your life

Have a great day and have fun! Feel free to comment below…

Visit Global NPN right NOW.

Why is GlobalNPN the most important program in your marketing funnel

Many people ask me “why do I need NPN when I already have a business to promote?”.

The answer is fairly simple but a lot of people still don’t really get it.

Let’s assume that your main business that you want to promote is a ‘Health Drink’ business. You will probably find out pretty quickly that it’s very difficult to find quality targeted leads for your business. After all, you have a very specific business, with a very specific market. It’s not easy (or cheap) to find the right leads that will want to join you in your business. This is also the case no matter what your ‘primary’ business is.

Here’s where NPN comes in. As you know, NPN is a suite of marketing tools and training material that ‘every’ online marketer needs to succeed in generating leads for their own business. Lead generation is the most difficult part of online marketing, especially when your business has a very specific market. That’s why we need GlobalNPN at the top of our marketing funnel.


Geoff's whiteboard presentation
Which scenario would you rather be a part of?

Scenario #1: You’re trying to get distributors for your Health Drink business. So.. you go out and buy some advertising for your Health Drink website. You get lots of visitors to your website but only a couple people actually decide to contact you about it. Your advertising cost you $50. Which means your ad campaign cost you $25 per lead and those 2 people may not even join you in your business. How much longer can you do that before you give up?

Scenario #2: You’re trying to get distributors for your Health Drink business. BUT, this time you go out and buy some advertising for your GlobalNPN business. You get lots of visitors to your website and a TON of people opt-in to your capture page because they know they need these tools to succeed. Your advertising cost $50, but this time 35 people opted in to your capture page. Your leads only cost you around $1.50 each this time. BUT a number of them joined you in NPN and now you’re making money from that, which means your advertising for your Health Business has essentially been taken care of. Now you can focus on ‘upselling’ your NPN referrals into your Health business, which is much easier since you’ve already qualified them as good quality marketing leads.

What’s my Point: You are making money and getting free advertising from the people that would’ve said a flat out “NO” to your Health Drink business, thanks to NPN. Plus down the road you can recruit your NPN referrals into your Health Drink business, which was the point in the first place right?

Use NPN to generate leads, and qualify leads for your other businesses. You will get leads, you will make money, your advertising will essentially be free, and you will realize how important having GlobalNPN at the top of your funnel is and why it’s essential for your ultimate success.

THIS IS HOW IT’S DONE FOLKS. This is not a theory or a guess as to how it works. If you don’t ‘GET IT’ (or refuse to), you won’t make it.

Now, I know that the next question may be “… but NPN IS my primary business, what then??”. In my opinion the most attractive feature of NPN is that it has is it’s own ‘internal funnel’ system. That is exactly what the NPN Ladder System was designed to take care of. Think of the ladder upgrades as your upsells instead of the “health business” I mentioned above. It works in exactly the same way, but in this case it’s completely self-contained and self-feeding. How cool is that? GlobalNPN can be your feeder system, while at the same time it can be your big dollar earner as your primary business.

Have a great day and have fun! Feel free to comment below…

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